Join us on Monday November 9th between 6.00pm and 8.00pm for a special look at the Australian Mobile Phone Customer - who they are, what they do and (drum roll, please) how they use their phones to transact.
2009 Australian Mobile Phone Lifestyle Index
For the 5th year in a row, the crew from the AIMIA Mobile Industry Group have published the increasingly respected Australian Mobile Phone Lifestyle Index. To provide an overview of the report (the first time we’ve had this opportunity in Melbourne), we are proud to host its co-author, Australia’s undisputed Grand Poobah of Mobile User Experience, and our colleague in the city with the big coat-hanger, co-organiser of MoMoSydney, Mr. Oliver Weidlich.
Oli will present some contemporary insights into ways Australians use their mobiles, how things are changing in the mobile landscape, the impact of smartphones and also a special look into mobile payments; the mobile wallet; micro payments; and the idea of a cashless, but mobile connected, society.
User Experience
To provide additional insight on consumer behaviour and user experience, we are equally as proud to welcome Dr. Rod Farmer, Senior Manager, Experience Strategy for Vodafone Hutchison Australia where he is responsible for leading the company’s User Experience strategy for all digital platforms and services.
Rod will speak to us about VHA’s existing user experience strategies, what has been learnt so far from the past and what directions they’ll be taking into the future (and why).
(Bios for both of our guests are below).
As always, we welcome as much audience interaction and dialogue as possible. We very much respect all of the opinions and insights our audience members may care to share. Our presentations are brief, to the point and informative. Our moderated Question and Answer session provides the opportunity for the Melbourne community to drill down on aspects of the Index Survey or User Experience topics that they choose – in audience with two of Australia’s leading proponents in the field.
As always, it’ll be a great night. We welcome you to join us.
Date: Monday November 9th
Time: 6.00pm for a 6.30pm (punctual) start – 8.00pm
Venue: Horse Bazaar – 397 Little Lonsdale St, Melbourne
Cost: FREE
Beer: yes - yum
Speaker bios:
Oliver draws on a background in psychology, experience in usability, and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content. Oliver has consulted to clients such as; Hutchison (3 Mobile), Optus, Telstra, ninemsn, ABC, and MySpace.
Oliver is a co-author of the Australian Mobile Phone Lifestyle Index, which looks at mobile content usage in the local market, and he also co-hosts Mobile Monday Sydney, a mobile focused networking night. You can also find Oliver on twitter as @oliverw.
Dr. Rod Farmer currently holds the position of Senior Manager, Experience Strategy for Vodafone Hutchison Australia where he is responsible for leading the company’s User Experience strategy for all digital platforms and services. His career in User Experience spans 12 years, where he has led product design across mobile, online and enterprise environments. Rod’s consulting experiences span Academia, Defence, Telecommunications, Healthcare and New Digital Media.
Rod is passionate about mobile design, raising awareness of User Experience within the Australian community and developing UX organisational competencies. He holds a PhD in Engineering (Human-Computer Interaction) from the University of Melbourne, has over 40 international peer-reviewed publications, and was awarded a Fellow of the University of Melbourne due to his contributions to User Experience. He is the author of two upcoming books: “Human-Computer Interaction and Language Learning” and “Managing the User Experience”.
