Local lads take out AIMIA gong, twice!!

February 27th, 2010

Righto – this month at Mobile Monday Melbourne is a Doozy!

Get your calendar primed for a binary bonaza as the MoMoMelbourne crew offer you special prices and even free tickets to a bunch of awesome upcoming digital events.

Since it’s our website, we bags first dibs, so …

March 15th

Hats off to local crew, Front Foot who were awarded (by me!) the AIMIA Award for Best Mobile Product or Service – for the second year in a row!!). Join us on March 15th as MMMM (MoMoMelbMarch) presents a wrap-up of all things mobile from the 16th Annual AIMIA Awards – come and meet finalists, winners (including Front Foot’s Anton Sher - who is also our special guest co-host for the night) and judges as we all get an insider look into the work behind the scenes of this oh-so-glamorous night. (See below for more details).

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March 16-17th

ad:tech 2010 – the huge event which is ad:tech has heaps of mobile-related stuff in the program, including “Integrating Mobile Apps into your Marketing Plan”, “The Mobile Future: What You Won’t Be Able to Live Without” and “The Key Drivers for Marketing on Mobile”. Quote ATMM when you register to get a special MoMoMelb 15% off the ticket price. Check out the full program here. (See below for more details).

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March 22nd-24th

Digital Media Foundation Training Course – for those of us who can always do with a decent injection of topical digital know-how (and let’s face it, who can’t), you could do far worse than to lock yourself into this upcoming 2.5 day course covers advertising, marketing and sales in the digital space. Find out more here, even better, to score a FREE ticket, get back to us at momomelb@gmail.com and tell us why why ‘continual learning in the digital space is a must have’.

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April 14-16th

creative3 International Forum – this upcoming Brisbane-based event is another big one to watch. The new international industry event will empower both individuals and organisations to harness the power of creativity, investment and enterprise by providing invaluable insights and practical learnings from some of the best in the business. This event will showcase some stellar keynote speakers and an investment prize valued at $100,000 will be awarded to a promising creative business (so don’t say you didn’t know).

A 10% discount on the early bird early bird registration is available to MoMo Melbourne members until 19 March. Just key in the promotion code ‘MoMoMelb’ for this offer.

For more information visit www.creative3.com.au

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April 15th

V21: Meet the New Generation Digital Business Models… another amzing event hosted by our mates at AIMIA Victoria, V21 2010 presents recent case studies of what worked and what didn’t and looks at the emerging opportunities in the travel, retail and entertainment industries. The event last year was a sell-out and had incredible attendee feedback. This year’s program looks even better! Check out: www.v21.com.au and below for more details.

MORE EVENT DETAILS:
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Our March event is the AIMIA Awards Mobile Wrap-Up!

For MMMM (MoMoMelbMarch) we figured it was only reasonable to take a look at all things mobile from the awards, get an insight into the journeys the successful apps have followed so far and discuss how the humble handset is increasingly intrinsic to communications and marketing in all industry sectors.

So, join us on the Ides of March (March 15th) to meet and speak with award finalists (including Alistair Ward from local crew Visual Jazz), Sally Davies from Sensis, judges who made the tough calls (including industry legend Gregan McMahon) and folk from AIMIA Vic as we get down to brass tacks about dealing with clients (or indeed being the client), production processes, budgets, timelines, leapfrogging technology developments and ever whatever else springs to mind.

To get the conservation going, we are delighted to welcome our guest and co-host for the night Mr. Anton Sher of FrontFoot, winner of this (ans last) year’s Best Mobile Product or Service category for their tidy 3 Mobile Content Portal and EA Games Mobile Site, respectively!

So, if you want some insight into what works for these awards events and maybe fancy claiming one for yourself one day, this event will be a good place to start!

Event Time, Location & Directions:

Date: Monday 15th March
Time: 6:00pm (for a 6.30pm punctual start) – 8.30pm
Location: Horse Bazaar 397 Little Lonsdale St, Melbourne

Cost: Free

Beer: Brown, frothy and cold – hmmmmmm

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ad:tech 2010

Don’t forget to get your tickets for ad:tech 2010! There’s a great range of topics and speakers on mobile, including:
“Integrating Mobile Apps into your Marketing Plan“, “The Mobile Future: What You Won’t Be Able to Live Without” and “The Key Drivers for Marketing on Mobile”.

Check out the full program here
ad:tech is the most thoroughly researched & targeted digital media event in Australia & NZ with a focus on how best to use mobile as part of your digital strategy and campaigns. The event includes the ad:tech EXHIBITION & ad:tech CONFERENCE so you can choose the level of participation that’s right for you.

Mobile Monday Members get at 15% discount off the full CONFERENCE – quote ATMM
Follow ad:tech on Twitter at #atsyd

ad:tech Sydney iPhone App

The ad:tech team are proud to announce their new iPhone App, built by MIA International, a first from an Australian event company. You can view the various conference streams, check out the sponsors & exhibitors, follow the twitter streams and choose your favourites to create your own unique agenda! Search ad:tech on the app store.

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V21: Meet the New Generation Digital Business Models…

Melbourne – Thursday 15 April 2010

The desire to realise our ideas and dreams is fundamental to human nature. The only limitation on turning those ideas and dreams into something concrete in the digital age in which we now live, is our imagination and creativity – provided that we’re prepared to leave some baggage behind.

The interactivity that technology now enables, its ability to deliver information “anywhere, anytime” on the target audiences’ “platform of choice”, our expectation as consumers to get “more for less” year on year and our need as business people to continue to make profits – challenges traditional business models and demands continual innovation.

We’re at a tipping point where business success belongs to the creative and agile who are prepared to re-invent and rejuvenate traditional business models in any industry, to identify and exploit niches, to live with the fact that “barriers to entry” will continue to be eroded, and to year on year find new ways to make themselves heard above the noise and move outside their comfort zones.

As we find new ways of understanding ourselves and our world and discover new forms of community we will build the new institutions and new businesses of the interactive age.

V21 2010 presents recent case studies of what worked and what didn’t and looks at the emerging opportunities in the travel, retail and entertainment industries.

With presentations from: ABC, Sitepoint, Red Bubble, Catalogue Central, Citrus, Perfumania, Onelove Music Group, Sound Alliance, FremantleMedia Enterprises and the AIIA .

www.v21.com.au

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Phew! Told you it was long. If you read this far and are at the next MoMoMelb event on March 15th – come and say “Eggplant” to Justin and I’ll buy you a beer for your staying power and obvious dedication to this crazy industry!

Cheers

The Mobile Monday Team

Justin and Ben and Ant and Em

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$100,000 ‘App My State’ Special MoMoMelb Event – Monday Feb 15th, 6:00pm @ Horse Bazaar

February 15th, 2010

Are you coming? Register your place now.
RSVP Here!

Prizes worth $100,000 are up for grabs through the Victorian Government for app developers to do cool stuff with Victorian Government / public sector data through their ‘App My State’ initiative. As a mobile app developer your challenge, should you accept, is to create ways for residents, visitors, businesses and government to access and use this data in helpful ways. See the press release here.

The continued releasing of publicly-owned content such as these data sets is a big and innovative step by the Victorian Government. Of additional (and none-too-insignificant) interest is that the data is being released under a Creative Commons licence (which effectively means you’ll be able to use the data for your own means – as long as you adhere to the parameters laid-down). This is a move us MoMoers congratulate and we can all now watch the other Australian Governments play catch-up! More on that on the night…

So, *this* Monday arvo, the Mobile Monday Melbourne crew are pleased to welcome back Ian Stewart from the Office Premier of Victoria and introduce Luella Charles from DIIRD to discuss the ‘App My State’ initiative in more detail, explain how you could win your share of the $100,000 prizes and they’ll be seeking some advice from us about the best way for mobile apps to be registered into the comp. This initiative has yet to be formally launched, so it’s a bit of a MoMoMelb exclusive. We’re pleased to also host Founder and Editor of Anthill Online, the ever-debonair James Tuckerman to share some of his thoughts and help us ask clever questions.

Above and beyond that, come along and reacquaint with the MoMoMelb community. No doubt it’s going to be a huge year ahead.

Same bat time, same bat channel…

Monday Feb 15th
6.00pm for a 6.30pm (punctual) start
Horse Bazaar –  397 Lt.Lonsdale St, Melb

Lastly, and one for you to keep in mind, the crew of MoMoMelb welcome community-minded, digitally-aware and self-motivated individuals to join our inner-sanctum of nefarious activities and elephant hunting. In short, if you want to help us organise MoMoMelb and reckon you can add value, we want to hear from you. Interested? Contact Justin Brow at justin@60Sox.org.

Cheers,

The Mobile Monday Melbourne Team
Justin, Ben, Antony and (to a lesser, gestationally-dictated, extent) Emily

RSVPS: (10 have said Yes, 13 have said Maybe)

willreid2jaketracey@TinManGameswirjobenbrittenderekliophillipkingstongrimreeperdalebowermandesignerwattsmattcooppURdKsTZHyMeQGBMvEBaKEIEWpStammybutownakedfellascottbottinikatminsky

Are you coming? Register your place now.
RSVP Here!

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The Australian Mobile Phone Customer

October 30th, 2009

Are you coming? Register your place now.
RSVP Here!

Join us on Monday November 9th between 6.00pm and 8.00pm for a special look at the Australian Mobile Phone Customer – who they are, what they do and (drum roll, please) how they use their phones to transact.

2009 Australian Mobile Phone Lifestyle Index

For the 5th year in a row, the crew from the AIMIA Mobile Industry Group have published the increasingly respected Australian Mobile Phone Lifestyle Index. To provide an overview of the report (the first time we’ve had this opportunity in Melbourne), we are proud to host its co-author, Australia’s undisputed Grand Poobah of Mobile User Experience, and our colleague in the city with the big coat-hanger, co-organiser of MoMoSydney, Mr. Oliver Weidlich.

Oli will present some contemporary insights into ways Australians use their mobiles, how things are changing in the mobile landscape, the impact of smartphones and also a special look into mobile payments; the mobile wallet; micro payments; and the idea of a cashless, but mobile connected, society.

User Experience

To provide additional insight on consumer behaviour and user experience, we are equally as proud to welcome Dr. Rod Farmer, Senior Manager, Experience Strategy for Vodafone Hutchison Australia where he is responsible for leading the company’s User Experience strategy for all digital platforms and services.

vha11

Rod will speak to us about VHA’s existing user experience strategies, what has been learnt so far from the past and what directions they’ll be taking into the future (and why).

(Bios for both of our guests are below).

As always, we welcome as much audience interaction and dialogue as possible. We very much respect all of the opinions and insights our audience members may care to share. Our presentations are brief, to the point and informative. Our moderated Question and Answer session provides the opportunity for the Melbourne community to drill down on aspects of the Index Survey or User Experience topics that they choose – in audience with two of Australia’s leading proponents in the field.

As always, it’ll be a great night. We welcome you to join us.

Date: Monday November 9th

Time: 6.00pm for a 6.30pm (punctual) start – 8.00pm

Venue: Horse Bazaar – 397 Little Lonsdale St, Melbourne

Cost: FREE

Beer: yes – yum


Speaker bios:

Mr. Oliver Weidlich

oliverw_icon1

Oliver draws on a background in psychology, experience in usability, and understanding of mobile technology to identify key issues for client business strategy, and customers, and to recommend & design solutions. He has a wide range of experience evaluating and improving the end-to-end customer experience with mobile devices, portals, applications and content. Oliver has consulted to clients such as; Hutchison (3 Mobile), Optus, Telstra, ninemsn, ABC, and MySpace.

Oliver is a co-author of the Australian Mobile Phone Lifestyle Index, which looks at mobile content usage in the local market, and he also co-hosts Mobile Monday Sydney, a mobile focused networking night. You can also find Oliver on twitter as @oliverw.


Dr. Rod Farmer

rodfarmer_bioshot_medium1

Dr. Rod Farmer currently holds the position of Senior Manager, Experience Strategy for Vodafone Hutchison Australia where he is responsible for leading the company’s User Experience strategy for all digital platforms and services. His career in User Experience spans 12 years, where he has led product design across mobile, online and enterprise environments. Rod’s consulting experiences span Academia, Defence, Telecommunications, Healthcare and New Digital Media.

Rod is passionate about mobile design, raising awareness of User Experience within the Australian community and developing UX organisational competencies. He holds a PhD in Engineering (Human-Computer Interaction) from the University of Melbourne, has over 40 international peer-reviewed publications, and was awarded a Fellow of the University of Melbourne due to his contributions to User Experience. He is the author of two upcoming books: “Human-Computer Interaction and Language Learning” and “Managing the User Experience”.

RSVPS: (9 have said Yes, 8 have said Maybe)

granleesebenbickfordphillipkingstonnikskialexavery@melaniesquiresnsmale@neil__simpsonslinteractivestilltalkinsam_roamhoVXzPraeNQVcqRGoJJmohlzaRkSptwVxoqQNawtfaBMhXHaDZCCqvoHfhUTTFspWvdyAzAdaioVfqSBwjPmFoZfveQeTt

Are you coming? Register your place now.
RSVP Here!

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NEXT EVENT: Monday 14th September – Location! Location! Location!

September 11th, 2009

GPS has become near mandatory on new handsets and the new iPhone 3GS even has an inbuilt compass! The future of mobile is the Internet in your hand, but what if the Internet knew exactly where you were at any given time?

Knowing where you are and customising services and messages to your exact location is the dream of many marketers and application developers the world over. From being lost in New York at lunch time and finding that the best Falafel you’ve ever had is just down the road from you (Yelp) to knowing where your friends are at any given time just by pushing a butting (Google Latitude) LBS is pushing forward new boundaries and stretching the imagination. This month we invite big brand names and seasoned experts to our panel to discuss LBS or “Location Based Services”, some say the holy grail of mobile,

We will be asking our panel what is this the reality of LBS today? Where are we now and where will we be in 5 years time, how does LBS actually work and how can you integrate it into your services? We will explore the opportunities this incredible technology presents as well as the darker side of privacy concerns, covering who’s doing what, from iPhone apps to Smart Maps, and everything in between.

We welcome our LBS gurus for the evening:


Brent Stafford of Navteq
NAVTEQ LOGO
Brent is not stranger to LBS  and has worked worked in various technology and executive positions in the fields of car navigation, location based services, geographic information systems, hydrographic services, transport policy, business development, strategic planning, He has written and presented many papers to national and international audiences and parliamentary committees on these topics.

Navteq was acquired by Nokia in 2007 for $8.1 Billion Dollars to aid Nokia’s entry into navigation technologies on handsets. With Nokia being the largest manufacturer of GPS units in the world you cannot ignore the power of LBS in your hand. Navteq specialises in mapping the world around us, they don’t just focus on the maps but also on content for those maps providing highly detailed information on your surroundings.

Mark White of Locatrix


Mark is the founder & CEO of Locatrix Communications. A well-known mobile guy, he’s been a speaker at GSMA conferences in Barcelona and Macau, and has twenty years experience in the telecommunications and computer industries in a whole bunch of countries. Not a bad bloke to have a beer with

Locatrix uses mobile location to shape and create content experiences that engage subscribers and create higher ARPU for Telco’s. Locatrix is also a core contributor to the GSM Association’s OneAPI initiative, which is defining a standard way that network enablers (including location) can be opened to a much larger pool of web developers. The company was a finalist in the 2007 Mobile Monday Global Peer Awards.

Date: Monday 14th September

Time: 6:00pm – 8.30pm

Location: Horse Bazaar
397 Little Lonsdale St, Melbourne VIC 3000‎ – (03) 9679 2329

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Cost: Free

REGISTER NOW!

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Aug MoMo — Entrepreneurs Go Mobile & Grow Global with Café Reviews, Restaurant, Bar & Shopping Guides

August 4th, 2009

A reminder that your next Mobile Monday Melbourne event is on Monday 10th August, and this month we’re pulling out all stops for a blockbuster special entrepreneurs and student entrepreneurs edition to inspire you all!

This month, MoMo has a tremendous line up for you, including:

Two Celebrated Entrepreneurs and Inspiring Successes Go Mobile

Ross Hill, founder of Yabble – a user generated review site for cafés and restaurants, a recent Anthill 30 Under 30 winner, founder of The Hive entrepreneurs network, CoverHunt, and a part-time social media communications specialist for Deloitte Digital as well as involved with renting marketplace Rentoid. Ross certainly fits the entrepreneurial profile having kicked off his business career while at university and launching Yabble while still studying.

Yabble

Michelle Matthews, founder and publisher of Deck of Secrets, eats, drinks and shops her way round the globe uncovering an array of fantastic often hidden venues for you to enjoy day and night. Deck of Secrets is a series which has been successfully rolled out internationally and is now available as a series of very handy and accessible iPhone apps, with 10 applications now available through Apple’s iTunes and App Store.deckofsecrets_logo

Deck_of_Secrets-Dining_Secrets

MoMo Student Entrepreneur MoMo’Jo – Four LIVE Student Mobile Pitches with LIVE Audience Voting Via SMS

If these fabulous speakers weren’t enough to inspire you, we’re also handing out over $2,000 in prizes to the winners of our student entrepreneurs –MoMo’Jo live mobile pitches.

The two winners will be selected by you, our audience on a very interactive night using SMS voting provided by SMSpoll.net, so don’t forget to charge and bring your mobile!

smspoll_logo

[Post Event Results] … and the two Business Angels prize winners as voted by the MoMo audience via SMS are:

momo_aug_sms_poll_colour_fade_stars_footer

NOTE New Location For MoMo Aug Event

This month, MoMo goes back to “Uni”, running our event in combination with Entrepreneur’s Week or “E-Week” at the University of Melbourne in collaboration with Agents of Change.

The event will be hosted in the Prince Philip Theatre in the Architecture Building at the University of Melbourne campus to cater for an expected large turn out. See the map below for directions, parking and transport options.

As usual, this event is free, but please note that this event will start promptly after 6:00pm going through to 8:30pm with networking and refreshments from 5:40pm in the foyer and after the event.

You will be pleased to know that there also will be finger food to keep you going thanks to our catering sponsors, MitchelLake.

mitchellake_logo_n

More Event Details:

“Mobile Entrepreneurs Go Gastronomic … “

They say the way to a person’s heart is through their stomach, and perhaps the way to their stomach is through their mobile phone.

The August MoMo meeting kicks off with two Australian mobile entrepreneurs who have found their success in café reviews and city guides to reveal the best hidden bars and restaurants, not to mention the best places to shop.

Ross Hill

Ross Hill

Ross is a perfect career role model for the students of Entrepreneurs Week since he isn’t that long out of University himself at the youthful age of 22, already with a record of many business achievements and awards. In fact, it was a $10,000 award from RMIT’s annual Business Plan Competition while still at University that has and will continue to fund the next stage of his mobile startup, Yabble. The mobile and online site allows users to create, contribute and consider reviews of cafes, bars and restaurants around Australia while on the go. Ross will share some of his plans and opportunities for other like minded entrepreneurs on the night.

Michelle Matthews

Michelle_Matthews

Michelle and her Deck of Secrets are a must have if you like to eat, drink or shop!!! After developing her successful series of Australian dining, bar and shopping guides, Michelle decided to take her successful publishing series beyond the portable pages of a “deck of cards”. In 2008 Michelle collaborated with iPhone Developer Shaun Ervine to create the Deck of Secrets iPhone application, recently featured in Apple’s TV commercials worldwide, and now offering ten downloadable apps in the iTunes store. Michelle may even have some give aways for our audience on the night!


MoMo Student Entrepreneur MoMo’jos – Four Students Pitch Their Mobile Concepts in 5 Minutes Each Competing For $2,000 in Prizes!

The second part of the August MoMo gets serious about using mobile for a path to business success and at the same time seriously interactive, with audience members voting via SMS for the best mobile concepts presented by students on the night.

These mobile pros-in-the-making will showcase how they’re using mobile to make everything from public transportation to medical reminders easier. The top two audience-chosen winners will receive fabulous prizes from this month’s sponsor Business Angels.

Business_Angels_Logo

First prize is a Business Angel Full Service Listing valued at AU$1275 – This includes a listing on www.businessangels.com.au and includes personal matching by Christine Kaine using the in-house business angels database. Christine will then refer the entrepreneur to business angel investors who have an appropriate background, as well as the funds required in a personalised matching service.

Second prize is a Business Angel Basic Listing valued at AU$795 – This includes a listing on the Business Angels web site as well as a referral of the chosen student entrepreneur to relevant and interested business angel investors.

Student Pitches:

  1. Transient - James Ramsay – An application that uses location features (e.g. GPS) of modern devices (e.g. iPhone) to provide improved arrival and departure information for public transport
  2. Voice Box Mobile - Shiraj de Silva & Anand Vemuri – An integrated voice box technology into mobile phones to enhance voice-to-text capability and make texting safer and easier.
  3. Nudge - Marita Cheng – An SMS or phone call reminder for patients taking prescription medication. Ordered and paid for through their pharmacy.
  4. ChoreCop Mobile - Jaque Qian – An alert service and interactive tracker for households that helps to distribute the housework minus the nag.


If you miss any of the action, you can catch all of the MoMo presentation online courtesy of iPitch.

MoMo Event Time & Location

This special Entrepreneurs Week event will start promptly after 6:00pm going through to 8:30pm with networking and refreshments afterwards.

The location will be at the University of Melbourne campus in the Prince Philip Theatre in the Architecture Building.

MoMo_eWeek_Location

If parking, please enter via Berkely St near corner of Grattan St at the cost of $5 flat rate.

If taking public transport, you can take any tram on Swanston or Elizabeth St towards Melbourne Uni and get off at the Grattan St stop and walk down until you reach the middle of Grattan.

Attached is the map which gives a detailed route to take.

Along the way there will also be several volunteers to direct you in case you get lost. However, if you do get completely lost then please call Grace Sia on 0439 870 308 and she will be able to assist you.

We look forward to seeing you next Monday on August 10th for our blockbuster MoMo Entrepreneur special!

Cheers from The Mobile Monday Melbourne Team

Antony, Ben, Emily & Justin


P.s. We are in the process of updating our website / blog in the coming weeks, so keep an eye out for MoMo updates and event reminders via your mobile phone for coming events, thanks to our SMS and MMS sponsors, SMS Global.

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Announcing July MoMo and special guests RSPCA

June 26th, 2009

Join MoMo Melbourne as we invite local mobile industry experts to pitch their mobile ideas to RSPCA Victoria on Monday July 20th .

Primary Logos

After our hugely successful “Pitch My Mobile” event with Tourism Victoria in April, MoMo Melbourne has partnered with AIMIA Victoria once again to bring you this very special July ‘MoMo’ event.

Presenters will be given two weeks to prepare a 5 minute pitch, selling a mobile strategy to our guest brand.  Presentations will be made live to RSPCA in front of an audience and everyone will have a chance to ask questions and get down to details.

Come along and learn what our local mobile industry has on offer right here and now. This is a fantastic opportunity for anyone interested in exploring the mobile channel to hear from & meet the important players in mobile.

If you think you can define a mobile strategy and impress not only RSPCA, but also our audience, contact MoMo on momomelb@gmail.com and tell us about yourself or your business.

Registrations for this event are now open and we recommend you book now to avoid missing out. The last Pitch My Mobile event booked out in 3 days. Confirm your place now and make sure you’re there to hear from local mobile experts on July 20th..

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Want to take *your* mobile idea to market?

June 16th, 2009

Hi MoMoers

If you know of anyone wanting to take a mobile app or content (or product or service) to market, but is not sure how, Mobile Mondays is pleased to recommend an upcoming free info session with three local folk who have done just that.

Thursday July 9th at the Telstra Executive Briefing Centre between 4.30pm and 6.00pm, anyone interested in learning from three successful business people about the roads they took to commerical success are welcome to attend.

We’ll learn from:

Brad Birchall – CEO – Asatori

Antony McGregor-Dey (yes he’s back – for now…) CEO and Founder - QMCODES

Dan Walmsley - CEO - Gravity Rail

After this, MoMo’s own Justin Brow will provide a clear overview on the upcoming mega program and how it can help people with existing ideas (or those who are keen to develop new ones) work with many of Melbourne’s finest leading digital industries experts to get their ideas to market.

Spread the word about this valuable session.

Date: Thursday July 9th

Venue: Telstra Executive Briefing Centre (Level 18, 35 Collins St)

Time: 4.30pm – 6.00pm

Registations and further details: http://mega.org.au/

See you there.

The Mobile Monday Melbourne Team

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Tales from Yonder Markets – June Event

May 25th, 2009

mn  ad_mob_logo_header

As I type this (according to the ABS) Australia has a population of 21,770,471 people. In contrast, a global population clock from the US (while jumping by approx 20 or so every few seconds!) calculates the global comparison at 6,782,103,135.

While as business people it makes complete sense to target our work to the latter, of course different markets present different challenges and opportunities, so cultural sensibilities count for a lot.

This month MoMoMelb  welcomes two local business operators who have gained their extensive knowledge from focusing on the massive market opportunities of Asia and Europe and also we welcome Zubair Jandali from AdMob, who will shed some light on the US market and some of the differences between the US and Australian markets.  

Our guest speakers will provide their perspectives on such topics as:

  • operator dominance
  • data distribution
  • channels for apps 
  • emerging areas for opportunity 
  • case studies of successful organisations

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Our June Guest Speakers

Asia:

Mr. Alex Young, Founder & CEO of Mostyle, the brilliant and comprehensive publishing platform empowering users to build professional quality mobile sites,  has over 10 years experience in the mobile and games industries. Alex’s working and research career spans Australia, Hong Kong and Japan. 

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Europe:

Mr. Mike Addison, former Global Business Development Director of Nokia UK, with an extensive background in strategy, product management, sales and marketing contributes his depth of knowledge in the mobile markets of Europe.

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North America:

Mr. Zubair Jandali, Director of Marke Development, AdMob . Before AdMob, Zubair worked in SEM at NexTag and in the investment banking division of Goldman Sachs.  Zubair holds a BS from the University of California, Berkeley and will share with us his insights on the American Market and how Aussie-based business can break into it. 

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We welcome you to join us:

Date:  TUESDAY 9th June (Monday is a public holiday)

Venue:  Horse Bazaar (397 Little Lonsdale St, Melbourne)

Time:  6pm for a (punctual) 6.30pm kickoff

NB: Registrations are not necessary this month

For suits, techies, creatives, students, professionals, top-end-of-towners, SME and sole operators alike,  MoMoMelb provides great insight into worldclass knowledge in an informal and engaging environment. 

Join us at next month’s MoMoMelb to hear Tales from Yonder Markets and learn how to navigate your product or service into far greater populations than those on our shores.

Cheers

The Mobile Monday Melbourne Team

Justin, Emily, Ben and Antony

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Thanks for coming to MoMo Melbourne May!

May 15th, 2009

Thanks everyone for coming along on Monday night.  It was another great event and we had heaps of positive feedback from members.  Thanks again to Tony Lay from Iron Monkey, Robert Murray from Firemint , Anton Sher from Front Foot and Zac Jacobs from Dux Digital.

It looks like we have grown beyond the constraints of our regular venue, Horse Bazaar.  Our April event was so jam packed (with more than 120 enthusiastic MoMoers) that we nearly flowed out the door.  Apologies to those who were stuck down the back and couldn’t participate in the (very interesting!) question time.  We’re now on the hunt for a new, bigger venue that will be as welcoming and supportive as Horse Bazaar – a tough ask.  

If you’re interested in checking out Zac Jacobs presentation from last Monday night, you can find it now on Slideshare.  Zac from Dux Digital on Mobile Games

Zac tells us that a lot of the data from his presentation came from a report by Portio Research. Mobile Entertainment Futures 2009-2010.  Check the website for a full description and a detailed brochure.  If MoMo Melbourne members are interested in seeing the full report, Zac has negotiated with the author to secure a 30% discount for MoMo Melbourne. To receive the discount, email John White on info@portioresearch.com and mention the promo code momomelb.

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The Risky Business of Social Media

May 15th, 2009

AIMIA Victoria are running a new event, coming up on May 28th.  MoMoers with an interest in social media might be interested in going along. 

Presented by AIMIA Victoria

Wednesday 27 May, 6-8pm

Chairperson:

  • Marilyn Awad, Senior Associate, Holding Redlich

Presenters:

  • Paul Cross, Executive Chairman, eservices Group
  • Peter Kent, Managing Director, Porter Novelli
  • Charles Power, Partner, Holding Redlich Lawyers
  • Renee Enbom, Barrister, Douglas Menzies Chambers

This seminar will examine the legal implications including defamation and employment law issues, the use of user generated content in advertising and promotional campaigns and the risk of entering into social media conversations.

Using examples from some current work, Paul Cross will talk through some of the challenges in managing promotions that request user generated content as part of the campaign. Peter Kent will discuss the risk of entering into social media conversations with examples of recent work Porter Novelli have undertaken.  Charles Power will discuss the employment law issues in relation to employees’ use of social media platforms at work. Renee Enbom will discuss the defamation law issues in relation to user generated content and social media platforms.

venue: Sensis Theatrette (Level 3, QV Centre), Cnr Swanston St and Lonsdale St 

The semimar will be followed by networking drinks.

This is a FREE event.

REGISTER NOW

 

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